When it comes search engines, google is still the king, and they are doing everything they can to maintain their lead, the reason cited is that google wanted to provide more relevant results, on official google blog it is estimated 11.8% search results will be affected by this update, say it another way, google thinks about 12% of it’s search results are really bad and need to manipulated. The update was initiated more than a year ago, no wonder I saw a few of my keywords’ ranks dropped like a rock, the good thing is that those keywords promoted by content rich links are not affected, and a few of them even gained a few positions, it’s almost a sure thing that plain link building loses all it’s attraction, at least in the eye of google.
So what exactly is linking campaign the old way? a lot of marketing companies did and are doing the plain link building, they will get links from any websites which accept adding links, the content on those sites will never be updated, and most of them are useless, the name link spamming are just for these sites. The latest google update will definitely downgrade most if not all of these sites, all the links on those websites will have the same fate.
Maybe a few examples will make it clear. In the very beginning, I didn’t know better, I started promote the keyword, trailer strap, at that time almost every body was doing plain linking campaign, lately I figured that every site in the campaign had way too many links, and the worst thing is that those sites are linking sites only and had no content, not even crap content. I would give credit where credit is due, this linking strategy worked, lately the keyword link stayed on the first page for a while, the party was over when google updated it’s algorithm. Something opposite happened to this keyword, chain pullers, we put the link in relevant context, with very few plain links, the rank for this keyword is making me real happy. Old and outdated linking campaign lost to content linking, what’s next? In fact the only thing matters here is content, so if you create great content, you will attract readers as well as search engines. It’s never too late to build good blogs for business purpose, for instance let’s examine this one, best smartphones 2011 , I build it as a hobby and kept adding good or mediocre content, now it can even rank the highly competitive keywords. As we can see, quality blog marketing is much better than plain link building. Say you’re building your own bogging network, for instance Polyester Round Slings, you will have the power to push any sites up in search engines.
Bottom line is that you should create great content, publish and share with people, in the mean time advertise your business with your content, your effort will reward you handsomely in the end. The virtues, persistence and patience, are essential for your success, you shouldn’t expect things to improve overnight, i.e., selling online or improve your search rankings, now all we have to do is to share our love for creating and sharing nice content and not to worry about the search results all the time. One of the best articles directories is EzineArticle, new article will be indexed within an hour if not minutes, popular blogs will get your post indexed as soon as you post it, let look at some aticles or posts which are published and indexed, let’s look at this one, Axle Strap , nice writing, good content, published on popular site, this article is a good example of article marketing.
Last but not least, the social media is the must have channel for your marketing effort. For wordpress blogs, I recommend twitter tools, then go ahead register a new twitter account and app, link your blog to twitter, then every new post on your blog will show up in your twitter page, it’s real easy and useful, if you don’t use this tool it’s just too bad.
Kategorie: blogging
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